The Wool Shop – Celebrating 25 years in Business

Maree and her late husband Ron opened The Wool Shop together as a five-year project they could manage together. That was back in 1995! This year The Wool Shop celebrates 25 years in the business and is a familiar face on the popular Moonah shopping strip.

With humble beginnings at 52 Main Road, Maree remembers when they made the almighty shift, a mere three doors down to number 58, where they now reside. Looking back, she remembers at the time she opened when knitting and wool craft were solely the domain of the ‘knitting nannas’. The shop catered mainly to the older demographic, most of whom would live nearby and travel locally to get their supplies.

The knitting scene has changed a lot in 25 years and now Maree caters to all ages from the budding crocheter, the crafty homemaker, to the ‘I saw a trend on Facebook’ newbie. Wool craft has become a popular movement in recent years with trends like amigurumi (cute yarn creatures), yarn bombing and even events like ‘extreme knitting’ where a woman broke a record in the UK for running a marathon while knitting!

The Wool Shop team have embraced the changing business scene and use their social media and online sales to garner support from customers locally and all over Australia. They are also the local dealer for Ashford Spinning Wheels and Looms and have attracted a whole new clientele as a result.

Maree credits her long business span to her wonderful staff like Maureen, Sally and Emma whose knowledge and passion for the craft have kept the business going through difficult times like the COVID-19 pandemic.

“25 years of opening the shop door 6 days a week and then having to suddenly close up during our busy period was pretty tough,” she said.

“Our knitting groups especially have been part of our business for nearly 20 years and we miss everyone so much! We can’t wait can gather around the table together again soon.”

The quarter century birthday celebrations will be a little quieter this year, but Maree is already planning what she calls a ‘BBB – Belated Birthday Bash’ where she wants to celebrate with friends and customers and thank them for supporting ‘her little wool shop’ for the last 25 years.

25 years of opening the shop door 6 days a week and then having to suddenly close up during our busy period was pretty tough.

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